From the website:
"Hello. We made a brand new handheld gaming system.
It’s yellow. It fits in your pocket. It’s got a beautiful black and white screen. It’s not super cheap, but not super expensive. It includes brand new games from some amazing creators. Plus it has a crank."
@james It probably won't do very well commercially, problem being is that everybody now has very powerful minicomputers on their person 24/7 as it is, they really don't need another device with a B/W screen and a weird crank. Which I original thought was to make it recharable which would have been something to set it apart, but it appears to be just another control method.
But as a one off niche product with a limited run, it's a cool little thing that'll make people stare on the tube 😉
@notdrawingattention yeah, I don't think it will have mainstream success, they even said they will be the sole retailer. But I think it will do well with indie game fans and homebrew developers 😄